Donvic Marketing

Clear Pricing. Clear Scope.

Digital Marketing Pricing in Kenya

Starting prices for web design, SEO, paid advertising and AI automation. Every business is different, but you should not need a sales call just to understand the likely investment.

  • Prices in Kenyan shillings
  • Advertising spend always separate
  • Written scope before work starts

Starting points at a glance

  • Web Design: From KES 50,000
  • SEO: From KES 30,000/month
  • Google Ads: From KES 25,000/month
  • Meta Ads: From KES 20,000/month
  • TikTok Ads: From KES 20,000/month
  • AI Automation: From KES 60,000 setup

Compare Services

Which service fits which problem.

Starting prices by service
ServiceStarting priceBillingBest whenLink
Web DesignFrom KES 50,000One-time projectThe website is unclear, slow or not producing enquiriesWeb Design service details
SEOFrom KES 30,000/monthMonthlyCustomers search for what you sell but do not find youSEO service details
Google AdsFrom KES 25,000/monthMonthly, plus ad spendYou need enquiries from people searching nowGoogle Ads service details
Meta AdsFrom KES 20,000/monthMonthly, plus ad spendYou need to create demand on Facebook and InstagramMeta Ads service details
TikTok AdsFrom KES 20,000/monthMonthly, plus ad spendYour audience is on TikTok and the offer shows well on videoTikTok Ads service details
AI AutomationFrom KES 60,000 setupSetup, plus monthly supportEnquiries wait too long or admin repeats every dayAI Automation service details

01 / Web Design

Websites built around the next action a visitor should take.

Starter Website

For smaller businesses that need a strong, professional presence.

KES50,000
one-time

Includes

  • Up to 10 core pages
  • WordPress and Elementor
  • Mobile-first responsive design
  • Contact forms and WhatsApp integration
  • GA4 and Search Console setup
  • On-page and technical SEO basics
  • Speed optimisation
  • Two revision rounds

Growth Website

For larger sites, integrations and custom functionality.

From
KES150,000
one-time

Includes

  • 20+ pages and larger information architecture
  • Booking or payment functionality where needed
  • CRM and automation integrations
  • Advanced analytics and conversion tracking
  • Custom campaign landing pages
  • Complex functionality scoped to the project

E-commerce websites: From KES 120,000. Depends on catalogue size, payments, integrations and functionality.

Ask About This
Not included unless agreed in scope
  • Domain registration and hosting are paid to your provider.
  • Premium plugins or themes are quoted if the project needs them.
  • Copywriting and photography beyond the agreed scope are quoted separately.

02 / SEO

Search programmes that build visibility for the searches that bring buyers.

SEO Essentials

For local businesses building a steady search foundation.

KES30,000
per month

Includes

  • Initial SEO assessment and keyword research
  • On-page optimisation and internal linking
  • Technical SEO monitoring
  • Search Console and GA4 monitoring
  • Local SEO and Google Business Profile basics
  • 1 SEO content asset per month
  • Monthly reporting

SEO Authority

For competitive markets, larger websites and national campaigns.

From
KES80,000
per month

Includes

  • Broader keyword strategy and content clusters
  • Advanced technical SEO
  • 6 to 8 content assets a month, by strategy
  • Digital PR and link acquisition where appropriate
  • Local and national site architecture
  • AI-assisted search considerations where relevant
  • Visibility, competitor and conversion analysis
  • Advanced reporting

One-off SEO audit: From KES 25,000. A documented diagnosis with a prioritised fix list. Separate from the monthly programmes.

Ask About This
Not included unless agreed in scope
  • No provider can guarantee rankings, traffic or lead volume. We commit to the work, the reporting and the reasoning.
  • Paid SEO tools, sponsored placements and PR distribution fees are passed through only if agreed.

04 / Meta Ads

Facebook and Instagram campaigns with objectives, tracking and testing.

Meta Ads Starter

For one offer and a first structured campaign.

KES20,000
per month, management

Includes

  • Campaign setup and structure
  • Audience research
  • Pixel and tracking review
  • Basic retargeting
  • Ongoing optimisation
  • Monthly reporting

Meta Ads Scale

For larger budgets, several products or locations, and complex funnels.

From
KES50,000
per month, management

Includes

  • Multiple campaigns, products or locations
  • Complex funnel structures
  • Extensive creative and audience testing
  • Advanced tracking and reporting

Ad spend is paid separately to Meta and is not included in Donvic's management fee.

Not included unless agreed in scope
  • Ad spend is paid separately to Meta and is not included in the management fee.
  • Photography, professional video production, creator or UGC fees and large-scale creative production are quoted separately unless included in the agreed scope.
  • Organic social media management (daily posting and community replies) is not part of this service.

05 / TikTok Ads

TikTok campaigns built on native creative, tested before budgets scale.

TikTok Ads Starter

For testing whether TikTok suits the offer.

KES20,000
per month, management

Includes

  • Suitability check and campaign setup
  • Audience targeting
  • Pixel and event tracking
  • Creative direction for your own footage
  • Ongoing optimisation
  • Monthly reporting

TikTok Ads Scale

For larger budgets and structured creative testing.

From
KES50,000
per month, management

Includes

  • Larger campaign structures
  • Structured creative testing programme
  • Multiple products or audiences
  • Advanced tracking and reporting

TikTok advertising spend, creator fees and professional production are separate unless included in a custom scope.

Not included unless agreed in scope
  • TikTok ad spend is paid separately to TikTok and is not included in the management fee.
  • Influencer and creator fees are separate.
  • Professional video production is quoted separately unless included in a custom scope.
  • Organic TikTok account management is not part of this service.

06 / AI Automation

AI assistants and automations that answer, qualify and route, with people in charge.

AI Website Assistant

For answering common questions and capturing enquiries on your website.

KES60,000
setup+ KES 7,500/month

Includes

  • Business knowledge setup
  • Answers to your common questions
  • Website integration
  • Lead capture
  • Human handoff
  • Basic reporting
  • Maintenance and ongoing updates

Custom AI Automation

For multi-step workflows across your tools and team.

From
KES200,000
projectOngoing support priced to scope

Includes

  • CRM workflows and lead routing
  • Forms, email and SMS
  • Calendars and customer databases
  • Reporting systems and staff notifications
  • AI-assisted, multi-step business processes
Not included unless agreed in scope
  • Third-party software subscriptions, such as a CRM or messaging platform, are paid to the provider where they apply.
  • Monthly fees cover maintenance and updates of the assistant, not unlimited new builds.
  • Decisions that need judgement, such as pricing commitments and complaints, stay with your team by design.

How Pricing Works

Scope first. No mystery pricing.

Transparent pricing, with a custom scope where the work requires it. Built around the work required, not an arbitrary package.

  • Prices are starting pointsEach package shows the minimum scope and investment. Larger or more complex work costs more.
  • Complexity sets the final figurePage count, integrations, markets and competition change the scope, and so the price.
  • Advertising spend is separateGoogle, Meta and TikTok budgets are paid to the platform, never bundled into our fee.
  • Third-party costs are separateHosting, software subscriptions and premium plugins are paid to the provider.
  • Production is quoted separatelyPhotography, professional video and creator fees are quoted if the work needs them.
  • You see the scope firstEvery engagement starts with a written scope and price. Work begins only when you agree it.

Pricing Questions

What people ask before they enquire.

Why does Donvic publish its prices?

Because you should not need a sales call to find out whether a service is realistic for your business. Published starting prices save time on both sides, and a written scope confirms the exact figure.

What does "From" mean on a package?

It is the starting point for that level of work. Projects with more pages, more integrations, more markets or tougher competition cost more. You always see the final price in writing before work begins.

Is advertising spend included in the management fee?

No. Google, Meta and TikTok advertising spend is paid directly to the platform. Donvic's fee covers the setup, management, optimisation and reporting.

Is creative production included in paid social packages?

Creative strategy, briefs and direction are included, and TikTok Growth includes light editing of footage you supply. Photography, professional video production and creator or UGC fees are quoted separately unless they are part of an agreed custom scope.

What if my project does not fit a package?

Most larger projects do not fit neatly, and that is normal. Tell us what you need and we will send a custom scope with a clear price.

Can I start with one service and add others later?

Yes. Many clients start with the service closest to their biggest problem, such as a website or an SEO audit, and add others once the first is working.

Next Step

Found a starting point that fits?

Tell us about the business and the problem. We will confirm the right package, or a custom scope, with a written price and timeline.