Quick answer: Published SEO packages in Kenya run from about KES 8,000 to over KES 200,000 a month. At Donvic Marketing, monthly SEO costs KES 30,000 (Essentials), KES 50,000 (Growth) or from KES 80,000 (Authority), and a one-off SEO audit starts at KES 25,000. The right figure depends on how competitive your market is, how many locations you serve and how much content the plan needs.
Two quotes at the same price can hide completely different work. So this guide shows our own prices first (if you are new to the subject, our guide to SEO in Kenya explains what the work involves), then what other Kenyan agencies publish, then how to tell which package your business actually needs.
What Donvic Charges for SEO
These are the same prices shown on our SEO services page and our pricing page. They are starting points: a larger site or a tougher market can push the scope, and the fee, up. You get the scope in writing before any work starts.
| Package | Monthly fee | Best for | Content included |
| SEO Essentials | KES 30,000 | Local businesses building a steady search foundation | 1 content asset a month |
| SEO Growth | KES 50,000 | Businesses competing seriously in search | About 2 to 3 content assets a month |
| SEO Authority | From KES 80,000 | Competitive markets, larger sites, national campaigns | 4 to 6 content assets a month |
| One-off SEO audit | From KES 25,000 | A documented diagnosis and fix list, no retainer | None |
Essentials covers keyword research, on-page optimisation and internal linking, technical monitoring, Search Console and GA4 monitoring, Google Business Profile basics and a monthly report.
Growth adds competitor and content-gap analysis, optimisation of your existing pages, service and location page work, structured data recommendations, link acquisition where it makes sense and a monthly strategy review. It suits most businesses that sell more than one service.
Authority adds content clusters, advanced technical SEO, digital PR, local and national site architecture, and attention to how your pages appear in AI search results.
No provider can guarantee rankings, traffic or a number of leads, and neither do we. What we commit to is the work, the reporting and the reasoning behind each decision.
What Other Kenyan Agencies Publish
Most Kenyan SEO providers quote privately. These three publish prices on their own websites, which makes them useful benchmarks. All figures were checked on 22 September 2026 and may have changed since.
| Provider | Published monthly prices |
| Hostiko | KSh 8,000, KSh 20,000 and KSh 50,000 |
| Amplify | KES 25,000, KES 50,000, KES 80,000 and KES 200,000+ |
| KWETU Marketing Agency | SEO from KES 76,000 and from KES 156,000; ecommerce SEO from KES 85,000 to KES 520,000 |
Donvic has no commercial relationship with any of them.
Line these up and the pattern is clear. Entry prices vary more than tenfold, and the packages count different things. Some count articles, some count keywords, some count hours. Compare what actually gets done each month, not the headline fee.
Why Two Quotes at the Same Price Differ
Seven things move the scope, and so the price.
| What changes | Why it costs more or less |
| Competition | A plumber in Bamburi needs less work than a law firm competing across Nairobi |
| Locations | Each real branch needs its own Google profile, page and reviews |
| Site condition | A site Google cannot index needs fixing before anything else works |
| Site size | More pages means more to audit, improve and monitor |
| Content | Researched, well-written pages are the largest recurring cost |
| Links | Earning coverage from real Kenyan sites takes time; buying links is a risk, not a saving |
| Ecommerce | Product pages, filters and feeds add a layer of technical work |
If your site is not appearing on Google at all, start by reading why a website does not show on Google. Indexing problems, including a missing or broken XML sitemap, have to be solved before a monthly plan can deliver.
Which Package Fits Your Business?
One location, local customers. A clinic in Nyali, a salon in Kilimani or a hardware shop in Mtwapa usually starts with SEO Essentials. Most of the early wins come from your Google Business Profile and a few strong service pages. Our guides on ranking higher on Google Maps, local SEO strategies for Kenya and the new Google Business Profile collected info tab show what that work involves.
Several services or a competitive city. If you are up against established firms in Nairobi, or you sell several services that each need their own page, SEO Growth gives enough content and analysis to compete. See how we approach SEO in Nairobi.
National reach or an online shop. Businesses selling across Kenya, or running an ecommerce catalogue, need the volume and technical depth in SEO Authority.
Not sure yet. Buy the audit first. You get a prioritised fix list that is yours to keep, whoever implements it.
Costs Outside the Monthly Fee
A fair budget includes the things a retainer does not cover.
- Website fixes. If the site is slow, outdated or hard to use on a phone, SEO traffic will not turn into enquiries. A rebuild is a separate project; our website cost guide and web design packages show typical figures.
- Extra content. Pages beyond the plan’s content allowance, or specialist writing, are quoted separately.
- Paid ads alongside SEO. SEO takes months. If you need enquiries this month, Google Ads management starts at KES 25,000 a month, and the ad spend itself is paid directly to Google.
- Photography and video. Original images help both rankings and conversions, and are quoted if you need them.
How Long Before SEO Pays for Itself
SEO is slow at the start and gets cheaper per enquiry over time. Most Kenyan businesses see early movement within two to three months and more meaningful results after six; our guide on how long SEO takes in Kenya breaks down what happens in each phase.
To check whether a package makes sense, work backwards from the value of an enquiry. An illustrative example, not a promise:
- A Mombasa dental clinic earns about KES 12,000 from a new patient over a year.
- One in three enquiries books an appointment, so each enquiry is worth about KES 4,000.
- SEO Essentials costs KES 30,000 a month.
- Once the work matures, the plan pays for itself at about 8 extra enquiries a month.
Run the same numbers for your business, or use the fuller test in our guide on whether SEO is worth it for a small business. If the figure looks unrealistic, a different channel may fit better, and our comparison of SEO and Google Ads will help you decide.
The Problem With Very Low Prices
A monthly fee has to pay for someone’s time. When a package costs less than a day of skilled work, something is usually missing: automated reports with no analysis, copied content, links bought from spam sites, or no work at all beyond a PDF. Google’s spam policies name several of these tactics, and the damage tends to show up months later as lost visibility.
Low prices are not always a warning. A small provider with low overheads can do honest work cheaply. Ask exactly what is delivered and judge the answer.
Questions to Ask Before You Sign
- What exactly will you deliver each month?
- Who does the work, and can I speak to them?
- How do you earn links, and do you ever pay for them?
- Will I own the content, Search Console and Analytics accounts?
- Will reports show enquiries, or only rankings?
- What is the notice period if I stop?
Our guide on how to choose an SEO company in Kenya goes through each question and the answers to expect.
Frequently Asked Questions
How much does SEO cost per month in Kenya?
Published packages range from about KES 8,000 to over KES 200,000 a month. Donvic’s monthly SEO plans cost KES 30,000, KES 50,000 or from KES 80,000, depending on competition, locations and content volume.
How much does an SEO audit cost in Kenya?
Donvic’s one-off SEO audit starts at KES 25,000. It gives you a documented diagnosis and a prioritised list of fixes, separate from any monthly plan.
Is SEO cheaper than Google Ads?
Over a long period, SEO usually costs less per enquiry because you are not paying for every click. Google Ads brings results faster. Many businesses run ads while SEO builds, then reduce ad spend as organic enquiries grow.
Do SEO prices differ between Nairobi and Mombasa?
Our prices are the same across Kenya. What differs is competition: ranking in a crowded Nairobi market usually needs more content and authority work than ranking in a smaller town, so the right package may differ.
Does the monthly fee include content?
Yes. SEO Essentials includes one content asset a month, SEO Growth about two to three, and SEO Authority four to six. Additional pages are quoted separately.
Get an SEO Quote
Send us your website and tell us who you want to reach. We will tell you which package fits, or whether an audit is the better first step, and put the scope and price in writing before anything starts.
Request an SEO quote: send your details, call 0741 312 101 or message us on WhatsApp. Prices for every service are on our pricing page.
